A day in the Life of a GroundProbe Regional Sales Manager

Ransford Mills has dedicated over ten years to leading GroundProbe sales, contracts, and customer engagement across Africa and the Middle East. With a passion for technology, safety, and cultural connections, he’s committed to helping mines operate more safely and efficiently while forging lasting partnerships that extend beyond typical business relationships.

Oi, Ransford,

What does a typical day look like for you as a Regional Sales Manager across such a diverse region?

No two days are ever the same. My mornings often start early, catching up on emails from customers across different time zones, from Ghana and Côte d’Ivoire to Turkey and Saudi Arabia. I begin by reviewing project updates, checking on radar installations, and coordinating with our technical teams on upcoming demos or maintenance schedules.

Midday is often filled with customer meetings, either virtually or onsite, where we discuss slope stability challenges, radar performance, or expansion plans. By afternoon, I’m usually preparing proposals, analysing market opportunities, or collaborating with our Brisbane and Johannesburg teams on logistics and support.

The diversity of my region keeps things exciting; one hour I might be discussing an SSR-XT trial in Burkina Faso, and the next, strategising for an expansion in Turkey or Saudi Arabia.

What do you enjoy most about working in the Africa North and Middle East region?

The people and the diversity. Every country has its own rhythm, from the energy of mining towns in West Africa to the structured precision of operations in the Middle East. It’s a privilege to witness how technology like ours directly improves mine safety and productivity in environments that are often very challenging.

The cultural richness, languages, food, and relationships built over the years make this region incredibly special to me.

What do you love best about your job at GroundProbe?

What I love most is that our work truly matters. Every radar deployed could mean lives saved and operations protected. Knowing that what we do makes a tangible difference gives purpose to every long flight, late-night call, or tough negotiation.

GroundProbe has also given me the freedom to grow, innovate, and lead, not just in sales but in shaping the future of how we engage customers across continents.

Can you share a memorable moment or success story from your time at GroundProbe?

There have been many, but one that stands out is when we completed a full regional radar rollout for one of West Africa’s largest gold producers. It took months of planning, multiple site visits, and navigating complex logistics across borders.

When the systems went live and our radars detected a potential failure zone that prevented a serious incident, it reminded me exactly why we do what we do. It was a powerful moment that captured the impact of teamwork, persistence, and purpose.

How do you approach building strong relationships with clients across different countries and cultures?

I lead with empathy and respect. Every interaction begins with listening and understanding the client’s challenges before offering a solution.

Over the years, I’ve learned that relationships in Africa and the Middle East are built on trust and consistency. It’s not just about selling equipment; it’s about showing up, being reliable, and standing by the customer long after the deal is done.

Whether it’s sharing a local meal, walking the pit together, or solving a technical issue over a late-night call — these are the moments that create real partnerships.

What’s one misconception people might have about working in sales in your region?

That sales is just about numbers and closing deals. In reality, in regions like Africa and the Middle East, it’s far more about relationships and long-term value.

Customers here are discerning; they value honesty, expertise, and reliability. Many think it’s all about persuasion, but it’s really about understanding the mines, cultures, and people behind every project.

What skills or qualities do you think are essential for thriving in a regional sales role like yours?

Adaptability, cultural intelligence, and resilience. You need to be comfortable navigating ambiguity, diverse business environments, and unpredictable travel schedules.

Strong communication and empathy are non-negotiable, as is technical understanding, because you’re often the bridge between engineering precision and commercial reality. Above all, you must genuinely care about helping people succeed, your customers, your team, and your company.

Outside of work, what do you enjoy doing to unwind or recharge?

I’m a big believer in balance. Outside of work, I enjoy reading about leadership and organisational behaviour, two areas I’m passionate about and am currently studying as part of my MBA.

I also love travelling with my family, exploring new cultures, and spending quiet time reflecting or writing. Sometimes, a long walk or a good conversation re-energises me for the week ahead.

Thank you, Ransford!  Wishing you continued success!

Interested in joining Ransford and shaping the future of safety and innovation at Orica Digital Solutions? 👉  orica.com/careers

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